JOB TITLE: Sales Engineer


REPORTS TO: DATE: 3/11/2022







Responsible for leading the search and identifying new business opportunities globally in the electronic components materials market. Responsible for global spec-in work for the electronic components market, with emphasis on cell phones and computers. Responsible for handling and supporting U.S. specialty converter business and investigating new users and markets as a global target. Responsibilities include assessing and verifying potential markets, assessing the opportunities from the perspective of fit with our core competencies, developing a business plan and execution strategy, and supporting the project through the internal evaluation and development process.




  1. Assesses the electronic components materials market to identify business opportunities, evaluates economics and risk factors, and develops the business strategy required to drive success.


  1. Solicits new customers introducing existing products and analyzing potential for new products, applications and technologies. Communicates application needs to R&D Dept. Acts as a liaison between customer, local personnel and Japan coordinating effort to develop new products and meet customer’s application needs. Makes recommendations to customer.


  1. Works closely with existing customers, promoting use of existing products and analyzing potential for new products, applications and technologies. Communicates application needs to R&D Dept. Acts as a liaison between customer, local personnel and Japan coordinating effort to develop new products and meet customer’s application needs. Makes recommendations to customer.


  1. Collaborates with key participants in the internal organization to drive the internal processes required to fully assess the opportunity. Understands the fit with the core competencies of the company. Finalizes the business plan and achieves buy-in within the internal organizational group.


  1. Provides the industry vision necessary to identify market and technology trends. This includes staying abreast of new industry trends and technologies, and maintaining awareness of competitor activity.


  1. Regularly reports to senior management and corporate division to apprise them of findings and activities. Uses various forms of reporting including project sheets.


  1. Handles special projects as needed.



To perform the job effectively, an individual should demonstrate the following competencies:


Problem Solving – Must be able to identify and resolve problems in a timely manner; gather and analyze information skillfully; develop alternative solutions; work well in group problem solving situations; and, use reason even when dealing with emotional topics.


Project Management – Must be able to develop project plans; coordinate projects; communicate changes and progress; complete projects on time and within budget.


Technical – Must be able to assess own strengths and weaknesses; pursue training and development opportunities; strive to continuously build knowledge and skills; and, share expertise with others.


Customer Service – Must be able to manage difficult or emotional customer situations; respond promptly to customer needs; solicit customer feedback to improve service; respond to requests for service and assistance; and, meet commitments.


InterpersonalMust be able to focus on solving conflict; not blaming; maintain confidentiality; listen to others without interrupting; keep emotions under control; and, remain open to others’ ideas and try new things.


Communication – Must be able to speak clearly and persuasively in positive or negative situations; listen and get clarification; respond well to questions; demonstrate group presentation skills; participate in meetings; write clearly and informatively; vary writing style to meet needs; and, read and interpret written information.


Quality Management – Must be able to demonstrate accuracy and thoroughness; look for ways to improve and promote quality; apply feedback to performance; and, monitor own work to ensure quality.


Business Acumen – Must understand business implications of decisions; display orientation to profitability; demonstrate knowledge of market and competition; and, align work with strategic goals.


Cost Consciousness – Must be able to work within approved budget; develop and implement cost saving measures; contribute to profits and revenues; and, conserve organizational resources.


Diversity – Must be able to show respect and sensitivity for cultural differences; educate others on the value of diversity; and, promote a harassment-free environment.


Ethics – Must be able to treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; and, uphold organizational goals and values.


Strategic Thinking – Must be able to develop strategies to achieve organizational goals; understand the organization’s strengths and weaknesses; analyze market and competition; identify external threats and opportunities; and, adapt strategies to changing conditions.


Judgment – Must be able to display willingness to make decisions; exhibit sound and accurate judgment; support and explain reasoning for decisions; include appropriate people in decision making process; and, make timely decisions.


Motivation – Must be able to set and achieve challenging goals; demonstrate persistence and overcome obstacles; measure self against standard of excellence; and, take calculated risks to accomplish goals.


Planning/Organizing – Must be able to prioritize and plan work activities; use time efficiently; plan for additional resources; set goals and objectives; organize or schedule other people; and, develop realistic action plans.


Professionalism – Must be able to approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; and, follow through on commitments.


Adaptability – Must be able to adapt to changes in the work environment; manage competing demands; change approach or method to best fit the situation; and, deal with frequent changes, delays or unexpected events.


Initiative – Must be able to volunteer readily; undertake self-development activities; seek increased responsibilities; take independent actions and calculated risks; look for and take advantage of opportunities; and, ask for and offer help when needed.


Innovation – Must be able to display original thinking and creativity; meet challenges with resourcefulness; generate suggestions for improving work; develop innovative approaches and ideas; and present ideas and information that gets others’ attention.




To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




Bachelor’s degree from four year college or university with business concentration, Marketing degree preferred; or 3 or more years sales and marketing experience in the electronics industry; or equivalent combination of education and experience. Experience in international business (trading) important.



Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Bi-lingual English/Japanese preferred, able to read, write and speak Japanese.





Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.




Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.




The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is frequently required to stand, walk, and sit; use hands to finger, handle or feel and reach with hands and arms and talk or hear. The employee is occasionally required to stoop, kneel, and crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.



Driver’s License




  1. Strong interpersonal skills to interface with many levels of an organization including executive

Management level of the business community. Must maintain a friendly, cooperative, stable



  1. Strong follow up skills.


  1. Ability to work under general supervision and rely on experience and judgment to plan and

accomplish assigned goals.


  1. Ability to manage individual budget/expense.


  1. Ability to perform tasks of substantial variety and complexity.


  1. Ability to serve as a resource in the resolution of complex problems and issues.


  1. Ability to travel to customer locations and affiliated companies.


  1. Computer literacy in Windows environment. Knowledge of word processing,

spreadsheet, database management, electronic mail and presentation software.


  1. Ability to exhibit international perspective with sensitivity for cultural and language differences.


  1. Ability to adapt procedures, techniques, tools, materials, and/or equipment to meet special needs.


The above statements are intended to describe the general nature and level of work being performed by the person or persons assigned to this position. They are not intended to be a complete and exhaustive list of all responsibilities, duties and skills required.

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