Position title: sales and marketing director
location: southern wisconsin
position id: 5946



The Sales & Marketing Director position reports directly to the VP / COO and is part of the Core Executive Leadership Team. This position and our manufacturing facility are located in Southern Wisconsin. The Sales & Marketing Director is a hands-on position with a direct staff of Inside Sales Representatives as well as National/Regional Sales Representatives.


Essential Duties and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities,
as management may deem necessary from time to time.

Determines and manages the Annual Sales Budget, Quarterly Sales Forecast, and Monthly Sales Rep Territory Review processes designed to drive sustained profitable growth.

Reviews and analyzes existing Sales Performance Reports based on volume and margins, by product, customer, sales territory, and individual quotes (ACTUAL vs BUDGET vs LAST YEAR) to develop Sales Team objectives.

Actively participates on executive leadership team, provides insight and reporting on trends, forecasts, company performance, obstacles, and new opportunities.

Plans and oversees areas of strategic planning and market development through marketing promotions, marketing samples, and advertising activities that include print, online, electronic media, and direct mail.

Develops and recommends active product offerings, customer pricing, product margins, sales techniques, and marketing activities based on competitive market intelligence, marketing strategy, competitor’s strengths and weaknesses, and by identifying consumer requirements.

Directs and recommends R&D new product development initiatives and R&D existing product design improvements by identifying new market opportunities and methods for market penetration. Implements Sales Team training programs for new products and assists in lead generation.

Directs and participates in developing, training, and motivating an effective Sales Team through job descriptions, performance goals, and performance evaluations.

Supports Sales Reps by enhancing relationships and closing sales negotiations with major customers. In addition, support Sales Reps in-house customer visit activities by promoting our products and Company.

Directs and manages all activities pertaining to the House Accounts Territory, along with delegating internal responsibilities to the Inside Sales Team.

Responsible for broker development and / or expanding existing broker network. Develops and implements effective broker / distributor recruitment strategy. Creates awareness and demand for the company products and services. Manages broker pricing, margins, commission expectations, and earnings.

Coordinates matters of mutual concern with other departments such as R&D, Quality, Manufacturing, and Finance. Some examples are SQF certification, new product engineering, quality complaints, aged inventory disposition, price increases, Departmental Spending Budget, Product Specification Data Sheets, customer collections, etc.

Establishes and maintains relationships with trade associations, tradeshows, industry influencers and key strategic partners to promote sustained profitable growth of our products.

Performs other work-related duties as required or assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements
listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions.

Education and Experience

The position requires education or work history generally equivalent to a bachelor’s degree from a four-year college with
courses in sales, marketing, or business administration. In addition, this position requires five or more years of sales and
marketing experience, preferably in a manufacturing environment. The position requires previous managerial experience.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical specifications and
procedures, or governmental regulations. Ability to write reports and business correspondence is necessary. Must be able
to effectively present information and respond to questions from internal and external customers.

Mathematical Skills

This position requires the ability to calculate figures and amounts such as discounts, commissions, proportions, and
percentages. Statistical problem solving skills to forecast future sales potential will be essential.

Computer Skills

To perform this job successfully, an individual should have excellent computer skills in Microsoft Office applications, such
as Excel, Word, and Outlook. It is beneficial to be familiar with some form of a Customer Relationship Management
software system.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. The incumbent must be able to
interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete

Other Qualifications

Must have strong organization and planning skills, problem-solving skills, demonstrated ability to work independently, be a
self-starter, and exercise sound judgment. Incumbent must be able to work effectively with senior-level executives and
staff in a hands-on working environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully
perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is
required to sit. The employee is occasionally required to stand; walk; and use hands to finger, handle, or touch objects or

Work Environment

The work environment characteristics described here are representative of those an employee encounters while
performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

Required Competencies

Quality Oriented: Dedicated to delivering Quality in every work effort. Maintains a keen eye for undesirable, nonconforming material or processes. Challenges questionable situations and escalates to management.

Embraces the Food Safety Culture: Pledges to embrace Senior Management’s commitment towards food safety.
Understands he / she is empowered to challenge conditions which may pose a threat to the safe manufacture of food
packaging material. Attentive during training sessions and department huddles to ensure a full and complete
understanding of the training topics or asks questions when uncertainty arises. Makes recommendations when
improvement opportunities are identified.

Results Oriented: Driven to achieve aggressive goals and objectives. Maintains high performance standards and
unfailingly delivers quality service. Fosters wise use of scarce resources and makes solid business decisions that
contribute to the organization’s profitability.

Provides Vision: Translate business strategies into action plans and contingency plans. Effectively surveys the
environment to determine ways of minimizing problems before they occur and develops contingency plans in the event an
issue arises.

Analytical Abilities: Make recommendations based on solid assumptions when solving complex problems. Analyze data
to obtain meaningful information. Identify conflicting or inaccurate information.

Innovation: Champions innovative ideas and implements them. Actively looks for opportunities within and outside of the
organization that will add value. Uses existing knowledge alongside new ideas to create workable solutions.
Encourages and Demonstrates Collaboration: Develop cooperative relationships throughout the organization.
Encourages others to express candid and contrary views. Treats others with fairness and consistency.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets
customer information and uses it for improvements in products and services. Considers customers in all business
practices. Establishes and maintains effective relationships with customers.

Maturity: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets customer
information and uses it for improvements in products and services. Considers customers in all business practices.
Establishes and maintains effective relationships with customers.

Decisiveness: Weighs and takes appropriate risks to maximize efficiencies. Identifies root causes of problems and takes
timely corrective actions. Plans and prioritizes resources. Responds to requests quickly and accurately.

Self-Development: Assesses and seeks to improve personal knowledge of other services/business units. Holds selfaccountable for personal development. Learns from experiences and strives for continuous learning and growth. Actively
seeks out new challenges that will make the individual more valuable to the company, client and themselves. Creates an
environment that fosters innovation and calculated risks.

Candor: Allows for open exchange of ideas without defensiveness and shares both good and bad information openly and
honestly with others.

Integrity: Possesses mutual respect for others and their opinions and cares equally about the performance of others as he /
she cares about his / her performance. Adheres to high ethical standards. Demonstrates sound, honest business
practices. Makes realistic commitments and keeps them.

Additional Eligibility Qualifications
Must be eligible to work in the United States


The position offers a base salary commensurate with experience, annual bonus 10-15%, and other excellent company benefits including 401k match.



Video Presentation:


If you are interested in this position, send your resume to angelo@centraljobs.com or call directly 440-772-1015.

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